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Communicating the Balanced Scorecard

Posted June 7, 2011 9:19 AM by Ted Jackson

So, I'm not much of a person to talk to people when I'm on an airplane. I guess I don't like to chit chat much, and what are the chances I'm ever going to see that person again. But I was on a plane last week, and the flight was delayed. The woman next to me was trying to meet her son back in Washington, DC for dinner. I told her she would miss the dinner as soon as I noticed the United purser whispering to an attendant from the gate. It turns out that we had to switch planes. My row-mate asked me what I did for a living, and I mumbled something about strategy consulting and the Balanced Scorecard. She said "Oh I hate that thing, the concept is so old!" Well that got my attention.

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