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When Does a Balanced Scorecard Make a Difference?

Posted January 30, 2013 2:14 PM by Ted Jackson

The Balanced Scorecard is everywhere; large corporations, small non-profits and government entities of all types.  And still, some organizations achieve significant results while others have yet to achieve much value beyond the initial alignment.  What is the difference between them?  How can yours be an organization that achieves significant results with the Balanced Scorecard?<more/>

The difference is simple.  Winning organizations USE their Balanced Scorecard and the rest simply HAVE a Balanced Scorecard.

The good news is that the process of developing a Balanced Scorecard has value in itself.  Having your leadership define the strategy so it can be communicated with a one page strategy map and monitored through a core set of measures has tremendous value.  Perhaps this is the first time your leadership team will not only be aligned but will be communicating consistently.

But there is more value to be had.  Teams that achieve major results embrace the Balanced Scorecard as an on-going a management tool.  They don’t just hang posters.  They monitor data, analyze implications, evaluate initiatives and integrate decisions across the business as a whole.  Leaders hold strategy review meetings and make data driven decisions within the context of the strategy.

The upcoming Mission Driven Summit  is an excellent opportunity to learn from organizations that have magnified their strategic results by using the Balanced Scorecard.  Dr. Dave Norton will discuss data that reveals the magnitude of impact possible from leading Balanced Scorecard users.  And great organizations will share their experiences and impact gained through the Balanced Scorecard. The FBI navigated the post-9/11 crisis and continues to drive the agency with the Balanced Scorecard.  Catholic Charities of Boston have increased the level of service, optimized fundraising and significantly reduced overhead costs in the five years they have been leading with the Balanced Scorecard.    Department of Commerce is the only US governmental entity using the Balanced Scorecard at the department level and they have even sustained the approach through a leadership change.  Perhaps you are more interested in learning about how a local non-profit such as the Boys and Girls Club of Puerto Rico has changed the path of many of the youth in the region.  Or how municipalities and geographic regions with varied stakeholders have used the Balanced Scorecard to align interests and focus efforts and results.

You will have the opportunity to hear from and talk with these organizations and more.  You will also have the opportunity to network with leaders like yourself who are about to embark on this journey as well with those well along the path with bumps and bruises to prove it.  Come join us and add your organization to the list of those who USE the Balanced Scorecard and reap the results!