I have worked closely with Dr. David Norton, co-creator of the Balanced Scorecard for more than twelve years. He has been championing the evolution of the Balanced Scorecard from a measurement concept to a management concept for the last twenty years. He speaks publicly more than once a month on the topic of the Balanced Scorecard. If you listened to him each presentation, you might think that he would get tired presenting the same material. But if you listen closely, you will see that the material evolves as the research evolves. I had the chance to listen to Dr. Norton this week in Mexico City, and listening closely, I was inspired during each presentation that the Balanced Scorecard concept is alive and well.