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Improving your fundraising - Truth in Giving

Posted July 13, 2009 1:15 PM by Ted Jackson

I get a regular email from HBS Working Knowledge, and today's email had a very interesting article in it. The article was called Trusth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor. Professor Felix Oberholzer-Gee is doing research with Christina Fong to study whether people give more when they understand the plight of the person they are giving to. They try to answer the questions about how giving changes based on the context of the group being helped. Would you give more or less money to individuals who are poor because of circumstances they control (gambling or drug problems) or circumstances out of their control (children or economically devistated region). His research is interesting.

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