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Score One for the Introverts When Seeking Innovation

Posted January 17, 2012 10:11 AM by Mark Cutler

When, as a consultant, you help clients execute their strategy, you cannot help but run into talk about innovation--what an organization must do to foster it and how to measure it. In this blogpost I want to focus on the "fostering innovation" part because I read a great article in The New York Times this Sunday, "The Rise of the New Groupthink."

The author, Susan Cain, argues that the "New Groupthink"--which holds that creativity and achievement come from open, collaborative, and gregarious workplaces--goes against the research in the field. "Most of us now work in teams, in offices without walls, for managers who prize people skills above all," says Cain. "Lone geniuses are out. Collaboration is in."

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