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Making the Most of Surveys for Measurement Data

Posted April 5, 2011 11:46 AM by Mark Cutler

The results of a recent online survey Ascendant conducted to learn about the strategy and performance management practices of mission-driven organizations started me thinking about the subjectivity and effectiveness of surveying people as a way for gathering measure data.

As proponents of the Balanced Scorecard method of strategy and performance management, Ascendant helps clients develop measures for tracking their organizations' progress. A large part of this is starting the measurement process as soon as practicable, so we often urge clients to use whatever data they have as soon as they can get it rather than waiting until they can get perfect data for perfect measures. In addition, organizations' that are just ramping up this process may have to rely on subjective survey data to have anything at all to measure in certain areas.

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