Nonprofit organizations may have differing missions, taglines, and strategies, but one thing remains constant- the need to attract donors. Donors are the lifeblood of these organizations, providing the funding necessary to sustain operations and accomplish the mission. The donor landscape is constantly evolving and, as a result, organizations must look for new and improved ways to attract donors, while sustaining their relationship with current ones. It is an ongoing challenge to understand the expectations of donors and identify the most effective channels to communicate with them.