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Managing Strategy is Managing Change

Posted August 29, 2011 5:47 PM by Ted Jackson

I promised an update of some of Dr. Norton's materials from his presentation in Mexico back in July. One of the first topics he spoke about is the concept of "managing strategy." It doesn't sound very revolutionary, but most organizations go through a process of developing a strategy every 3 to 5 years and then putting that strategy on a shelf. They may look at the strategy annually and then go through the strategy refresh process again in 3-5 years. Best practice organizations, according to David Norton, spend time managing their strategy.

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